High Street Secrets: the World of Retail Feature Walls

Feature walls are one of the worst kept secrets in the world of interior design. The power of a feature wall allows it to demand the attention of anyone who enters the room. Eye-catching wall art is designed to make an impact; whether it’s in your home or in the shops – a striking feature wall is sure to be remembered.

With retailers becoming increasingly concerned with a contemporary store layout to suit their brand identity, it’s unsurprising that we’re seeing more and more distinctive wall art ideas when we’re out and about. In today’s post, we’ll be taking a look at how you can translate these merchandising tactics into your own distinctive interior design project.

Exposed brickwork: vintage meets urban

Designer apparel brand, Ted Baker, is well known for it’s luxurious and quirky appeal – so the slick and stylish decor of their unique flagship Grooming Room in Lancaster Place comes as no surprise.

Considering the site’s history, with the former BBC Television Centre nearby, Ted Baker have incorporated bespoke lighting installations to form a striking overhead feature. Vintage televisions and retro red barber chairs reiterate the building’s historic ties with television’s golden era.

Accessories aside, it’s the exposed brick feature wall which brings this Grooming Room to life. The urban effect creates a cool and contemporary feel in any room, and it can be easily replicated with brick feature wall tiles. In modern homes, rustic metro tiles connote the idea of exposed brickwork, and are often a more appealing option due to their glossy sheen and colour variations.

Natural slate mosaics: contemporary and rustic

The adoption of charcoal grey into Next’s brand colours makes natural slate an obvious choice for the company’s feature walls in-store. Dark colours are not a problem for these expansive and brightly lit stores, and the textured surface of the mosaic is what attracts customers to take notice of the wall.

Next’s feature wall ideas are simplistic, yet effective; and with our Ledgestone Black tiles, this look can easily be replicated in your home. These classy splitface mosaic tiles could be a perfect feature wall in the living area – providing a great backdrop for a flat-screen TV, or as a surround to a roaring open fire.

Contemporary curves and colour

Nando’s is well known for its cool, casual and contemporary outlook on life – and that’s reflected in their restaurant decor. In a restaurant which sells itself through its modern and informal atmosphere, it’s unsurprising that Nando’s have created a curvaceous feature wall which brings a whole new dimension to the dining environment. The bright hues of yellow and orange not only reiterate Nando’s brand colours, but they also reflect light – creating a warm and welcoming environment, as well as an eye-catching feature wall.

Feature wall colours all depend on personal preference and the overall style of the room. A bright wall is sure to be remembered, but sometimes patterned tiles or neutral hues can be just as visually arresting. Whilst it may not always be possible to play with the form of the wall to create curved features, bright textured tiles will really make your feature wall stand out.